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I talk to hundreds of lawyers every year about lawyer marketing. Most lawyers are hard-pressed in reaching the volume of clients or clients they'd like in any given month. I’ve compiled this list of lawyer marketing ideas to kickstart your brainstorming process to ensure the best chance of success all year long.
#55 - Lawyer Marketing Idea
For the most part. TV advertisements don't work well for lawyers in general. However, lawyers who specialize in a certain type of law tend to have much better results. Focus on a specific pain point for a certain demographic and for the best chances of success.
#54 - Lawyer Marketing Idea
Billboards aren't a good choice for all but the lawyers with the deepest pockets. However, if you're leading the charge in your market and have the marketing dollars to spare - then a billboard marketing campaign may be the next avenue to explore.
#53 - Lawyer Marketing Idea
For most lawyers, newspaper ads are a waste of time. For those who know what they are doing - they can be a constant source of new cases. Call us to to learn how successful offices utilize newspaper ads.
#52 - Lawyer Marketing Idea
Stitch together some photos of your office using any number of online tools. Phones are powerful nowadays that investing in a simple tripod and getting the right lighting is enough to put together a professional office tour.
#51 - Lawyer Marketing Idea
Be sure your lawyer website is listed in all the relevant and reputable directories. You can assess how your competition is doing through programs such as Whitespark.
#50 - Lawyer Marketing Idea
Utilize Eye-Catching Titles
Make sure your lawyer website has titles that will captivate your audience. Doing so will help differentiate you from all other sites.
#49 - Lawyer Marketing Idea
Guest blogging is one way to not only create links to your website but also expand your audience reach. However, make sure you’re following best practices.
#48 - Lawyer Marketing Idea
To increase engagement, utilize appealing images on your social media platforms and website. Shutterstock is a great way to find beautiful photos for your blogs, posts, etc.
#47 - Lawyer Marketing Idea
Make sure your lawyer website is responsive so that it shows up beautifully across all devices. There’s no excuse for not being able to market yourself on the device in everyone’s pockets.
#46 - Lawyer Marketing Idea
Taking pictures of your work place and creating a video can make a website go from good to professional.
#45 - Lawyer Marketing Idea
Make Office Videos
People often trust pages that are more personal. Having an office video gives potential clients a clearer idea of what you and your office are like.
#44 - Lawyer Marketing Idea
Write an FAQ Page
A well put together frequently asked page is a great way to inform potential clients about what matters most to them.
#43 - Lawyer Marketing Idea
Create a Sitemap
A sitemap will allow Google to easily crawl all of your pages when indexed. This will further ensure your website’s visibility.
#42 - Lawyer Marketing Idea
Publish an Article on Ezine
Publishing articles about the legal field and posting them on E-zine articles can potentially facilitate traffic to your site and reach new audiences.
#41 - Lawyer Marketing Idea
Check your Yelp Listing
Google and Yelp are great ways to get reviews but can have negative effect if you are unsure how to properly respond to negative reviews or are wondering about their potential impact, give us a call. We have run through this issue with lawyer numerous times and can help.
#40 - Lawyer Marketing Idea
Pen an Amazing Ad
Take a few hours to learn how to craft captivating ads. I made a video showing you the best way to go about this.
#39 - Lawyer Marketing Idea
Sponsor Your Community
Sponsor your local clubs or offer to have meetings in your office space. It’s a great way for people to keep your company top of mind.
#38 - Lawyer Marketing Idea
Get Active on Blogs
Read lawyer blogs and contribute with comments. Feel free to leave your two cents on our lawyer blog. 🙂
#37 - Lawyer Marketing Idea
Get the Local Works with Yahoo
Make sure your firm's listing is filled out and accurate on Yahoo with their suite of tools on Localworks.
#36 - Lawyer Marketing Idea
Make sure your business listing is filled out and accurate on Bing. It is possible for clients to also assess your website on their engine.
Check out Bing Webmaster Tools
#35 - Lawyer Marketing Idea
Make sure your firm's listing is filled out and accurate on Google. The first step is getting set up on Google My Business.
#34 - Lawyer Marketing Idea
Take full control of your social media platforms with Hootsuite. This is a great way to maintain a cohesive brand in a cinch.
#33 - Lawyer Marketing Idea
Make an Email List
Put together a list of of emails that you can stay on top of. Begin with your current clients and then start to market towards new clients that land on your site.
#32 - Lawyer Marketing Idea
If you specialize in other things besides for example auto injuries, such as divorce law, it may be a smart idea to create a separate website geared towards that specialization. However, this must be done correctly or else you risk ranking for either altogether.
#31 - Lawyer Marketing Idea
Off Site SEO
Put in the work to craft highly valued links that point back to your site. Look over this article to see how to go about the process effectively.
#30 - Lawyer Marketing Idea
On Site SEO
Examine your website and make sure every nook and cranny is optimized as well as possible. Look over this article to sharpen your skills and be able to better evaluate your website.
#29 - Lawyer Marketing Idea
Film YouTube clips for your clients on common questions you get come across as a lawyer. What goes around comes around - help your clients and they will make your life easier later on.
#28 - Lawyer Marketing Idea
Whether in written or video form, reviews are a great way to build rapport with potential clients.
#27 - Lawyer Marketing Idea
There are an overwhelming array of social platforms out there. It’s worth it to spend some time with your staff to grind out profiles for as many as you can to make sure you can be easily found wherever your clients are.
#26 - Lawyer Marketing Idea
Pen an eBook
Build your credibility with an eBook. In this day and even a ghost writer is an option to help kickstart the process.
#25 - Lawyer Marketing Idea
Pen a Book
Take your expertise to the next level and pen an actual book. Do you think potential clients would rather have an lawyer who has written an entire book on the subject or one who hasn’t.
#24 - Lawyer Marketing Idea
Chamber of Commerce
Become a member of your local chamber and other similar clubs to help build your network. This is an often overlooked way to build powerful local links to your website as well.
#23 - Lawyer Marketing Idea
An Events Calendar
No, this would not be a calendar for your usual upcoming meetings with your partners and the like. This calendar would be dedicated to planning out your marketing strategies throughout the month. A calendar is critical to staying consistent in your marketing efforts.
#22 - Lawyer Marketing Idea
Newsletters come in two varieties - annoying and helpful. If done correctly they can be a tremendous source of referrals.
#21 - Lawyer Marketing Idea
Google Webmaster Tools
Keep tabs on your website’s performance. Google can also help you understand any issues you didn’t realize were affecting your website’s performance.
#20 - Lawyer Marketing Idea
Utilize Google Analytics in a way that allows you to learn how people are landing on your website. If you’re seeing a lot of visitors without any new leads, it may be time to pull some strings.
#19 - Lawyer Marketing Idea
Google Adwords, or as some people like to call them - Pay-Per-Clicks ads are a useful way to attract new clients in 2019. We help numerous clients generate over 20 leads a month with this type of lawyer marketing.
#18 - Lawyer Marketing Idea
If your firm wants to increase your presence on Facebook, an ad system is a fantastic way to pull it off. However, actually gathering new clients via Facebook is a more intensive endeavor. Read our guide.
#17 - Lawyer Marketing Idea
LinkedIn is a useful way to network with like-minded lawyers near and far. Build your network and you may learn new ways to think and go about your business.
#16 - Lawyer Marketing Idea
Pinterest, like other social media platforms is a useful place to have your profile placed. However, it is more suited towards gathering ideas than gathering clients. Find more of our ideas on Pinterest.
#15 - Lawyer Marketing Idea
Google My Business Marketing
There are hardly any other components of digital marketing more important than Google My Business. If you are unsure how to tackle this beast - let us give you a hand.
#14 - Lawyer Marketing Idea
YouTube is the best way to become approachable to your potential clients and show why they should trust you. It’s also the best place to showcase any video reviews you have received or past events you have planned.
#13 - Lawyer Marketing Idea
A Twitter account is an important account to set up as an integral piece of your digital presence. It may not be the best source of future leads but it is a great way to keep a pulse on the industry.
#12 - Lawyer Marketing Idea
Utilizing Facebook in the traditional sense isn’t a very fruitful prospect, but building a brand on Facebook can revolutionize your business. Call us to learn they key to building your plan and story.
#11 - Lawyer Marketing Idea
Maintain a steady stream of blogs on your website and you’ll notice a corresponding increase in traffic. Google bots love seeing fresh content on your website and prospective clients likewise love seeing a thriving business.
#10 - Lawyer Marketing Idea
Giving out referral cards in a strategic manner is a great way to market internally. Follow our method and reap the rewards.
#9 - Lawyer Marketing Idea
When you don’t know else to do - hit the pavement. Read our Guerrilla Marketing Guide to find results in your area.
#8 - Lawyer Marketing Idea
Conventions have also been a great place to see what others in the industry are having success with. Be sure to take every new ‘breakthrough’ strategy with a grain of salt, though.
#7 - Lawyer Marketing Idea
Target a Profession Monthly
Targeting a profession every month is a good project that a member of your staff is able to take care of. It won't necessarily blow the phones up but it is a great way to ensure your community is familiar with you.
#6 - Lawyer Marketing Idea
Lunch and Learn Program
Reach out to local companies, then offer them free lunch and valuable advice. This is a program that will pay dividends if you enjoy public speaking.
#5 - Lawyer Marketing Idea
By strategically setting up lead boxes throughout your city offering a free service, you will be able to attract warm leads that will be receptive to your services. This program works especially well for new lawyers.
4 - Lawyer Marketing Idea
A Client Appreciation Day doesn't have to be a tedious endeavor. Set a schedule to where every couple of months, one of your staff members is in charge of ordering a set of supplies and follow through on a plan.
#3 - Lawyer Marketing Idea
As a new client, there's nothing quite like entering an office and instantly feeling comfortable in its' ambiance. Having your client be comfortable in your office improves the chances you'll be seeing them again.
#2 - Lawyer Marketing Idea
Office pamphlets are a convenient way to educate your clients and give them resources that will keep them informed while easily having your contact information on hand should they decide to contact you with any questions.
#1 - Lawyer Marketing Idea
A conversion-optimized website is the best way to book new clients for a lawyer. Check out our latest lawyer website designs and take your office's online presence to the next level!